On the 400th Anniversary of William Shakespeare's death, Intel, The Royal Shakespeare company and The Imagnarium teamed up to bring live performance capture technology to live theater. On top of a long form documentary, and a variety of different social content teasing out the beginning of the performance until the end, we helped create Intel's first Snap Chat Lens which received 7.5 million plays. The campaign received coverage on the NYTimes, The New Yorker, Forbes, CNN and won two Lions at Cannes in 2017.