I helped lead eBay’s first-ever product-focused social handle, @ebaywatches–a dedicated luxury watches Instagram channel. We kicked off the social launch with a hype film followed by a Film Noir for Valentines Day.

I helped lead and launch eBay’s social handle, @ebaysneakers–a dedicated sneakerhead Instagram channel. We created a social-first series of seven short films elevated sneaker devotion to a whole new level. Directed by Ariel Fisher of Tuff Contender, the All for Kicks campaign brought to life the hyperreal moments that prove sneakerheads will do the wildest things for their kicks, from licking the soles of a brand new pair, sniffing the sole inserts, or going to extreme measures to avoid a crease or scuff. Along with video content, we also worked with photographer, Ben Rayner to help capture sneakerhead influencers in the most fun and candid way.

We had the honor of collaborating with artist Mike Perry to build a sweepstakes that saw 21 lucky winners walking away with gift cards, grail sneakers, and even limited edition prints from Perry himself.

To win prizes, sneakerheads simply had to hunt for unique treasures themselves, finding all the kicks hidden throughout the design and DM-ing the new @ebaysneakers handle with the correct number. Not only are the imaginative illustrations full of a mix of the most iconic sneaker styles, they also include details unique to sneaker culture, intentionally added to keep sneakerheads hunting.

We were able to capture a BTS of Mikes process, for both the hand painted sneakers and the sneaker social hunt, along with printed merch and posters for fans.

We were able to spend time with people from 12 different countries and capture a healing remedy based off of music, recipe's and various cultural practices that help heal one physically and emotionally. The World of Healing tour started out on Facebook canvas and then spread across all social channels. The campaign was placed in the top 17% of all entries in the 2017 Webby Award Show. Recognized as a Webby Honoree in two categories:  Social- Health & Fitness and Social- Education & Discovery. 

For Latin Hispanic Heritage month we created a campaign called “Reinventemos” (reinventing). We started with famous Latin pop star Becky G’s own pocket hot sauce, followed by nail art, tattoo’s and a handful of other assets representing reinvention happening in Latin and Hispanic communities.

On the 400th Anniversary of William Shakespeare's death, Intel, The Royal Shakespeare company and The Imagnarium teamed up to bring live performance capture technology to live theater. On top of a long form documentary, and a variety of different social content teasing out the beginning of the performance until the end, we helped create Intel's first Snap Chat Lens which received 7.5 million plays. The campaign received coverage on the NYTimes, The New Yorker, Forbes, CNN and won two Lions at Cannes in 2017. 

For Intel's Consumer Refresh Campaign to upgrade your PC we wanted to connect with a larger audience than just the typical PC buyers. We came up with a mini artist series where we paired influential content creator Metro Boomin’ and our TV celeb Serena Williams to demonstrate how a new laptop can help “Power Creativity.”

We captured the process of Metro Boomin taking the sounds of Serena playing tennis and making a beat out of it, followed by a music video of the finished track. The content lived online and across all social channels.

During Covid a lot of us are tuning into podcasts and looking for ways to get inspired from home. Rightbrainers hopes to do exactly that by sharing real stories of creative breakthroughs. This season Tito Hamze sits down with five different creative leaders who are trailblazing their industry’s. From Designer and Director GMUNK to Multidimensional Director Kiira Benzing and so many more insanely talented humans.

You can check out the full series wherever you get your favorites Podcasts, on Spotify, Apple and hp.com/rightbrainers.

We partnered with two HP Art Ambassadors (Alex Trochut & Shane Griffin) to create visuals representing 3D, AI and (n)K resolution. We used their art to create assets for both the Podcast and HP’s Trend Report.

Intel partnered with Blizzard and the Overwatch League to launch a campaign for the 8th Generation Intel® Core™ i7.

We created one long form hero piece along with 8 cut downs of each professional team that celebrated players and fans as they make their pilgrimage to the The Blizzard Arena.

We helped launch Facebook’s new Gaming platform using live action and illustration to represent the emotion, and shared love people have when they game.

The campaign ran across social, broadcast and OOH starting in South East Asia.

For Intel's Consumer Refresh Campaign to upgrade your PC we wanted to connect with a larger audience than just the typical PC buyers. We came up with a mini artist series idea where we paired influential content creator Yung Jake and our TV celeb LeBron James to demonstrate how a new laptop can help “Power Creativity.”

We captured the process of Yung Jake using between 3-5,000 emoji's to create LeBron's face, followed by a time lapse of the entire portrait. The content lived online and across all social channels.

Before Virgin America was bought by Alaska, I was fortunate to be able to work on multiple new route campaigns, promote Virgin's new website in Times Square and rebrand Virgin's Credit Card that was linticular printed allowing the plane graphic to "fly" across the card when tilting it.

During Breast Cancer awareness month there are a variety of campaigns driven by scare tactics targeted to an older audience. Recent studies have shown that women as young as 40 should start scheduling their annual mammograms. That's why we decided to create a light hearted campaign that would resonate with woman of all walks of life.

Whether you're doing the boldest eye or the nudest lip, all that matters is that you're trying it, and having fun with it. We created a brand identity for Julep helping woman to be comfortable with expressing themselves without judgement. The campaign revolved around the hashtag #bravepretty.

Intel collaborated with Warner Brothers to create a light show celebrating the movie Wonder Woman. The show performed over Dodger Stadium in LA, consisting of 300 drones that emitted more than 4 billion color combinations using their embedded LED lights. We captured live content and created pieces that popped up across a variety of social channels along with a long form video about intel's technology, drones and collaboration that lives online.

Intel worked with CFDA and Vogue Fashion Fund on the Intel Curie Design challenge. Designers such as Krewe, Adam Selman, Morgan Lane, Rochambeau, Ji Oh, NewBark and Stampd all participated. We created mini stories diving deeper into the process of NewBark and Stampd using Facebook Canvas. 

There is no better way to experience fine dining than when your food is dressed fancier than you. Our concept to rebrand Sage was to represent the luxury of seasonal ingredients in the most indulgent way-so why not literally dress them up?

Advertising Beast TV's annual Pre-AICP pop up party, I created a poster for the event along with a mini poster series representing each of the sponsors that would be there (Copy by: Clemence Pluche).

We also created tote bags that people bought a raffle ticket to and all the proceeds went to California Fire Relief organizations.