We had the honor of collaborating with artist Mike Perry to build a sweepstakes that saw 21 lucky winners walking away with gift cards, grail sneakers, and even limited edition prints from Perry himself.

To win prizes, sneakerheads simply had to hunt for unique treasures themselves, finding all the kicks hidden throughout the design and DM-ing the new @ebaysneakers handle with the correct number. Not only are the imaginative illustrations full of a mix of the most iconic sneaker styles, they also include details unique to sneaker culture, intentionally added to keep sneakerheads hunting.

We were able to capture a BTS of Mikes process, for both the hand painted sneakers and the sneaker social hunt, along with printed merch and posters for fans.