I helped lead and launch eBay’s social handle, @ebaysneakers–a dedicated sneakerhead Instagram channel. We created a social-first series of seven short films elevated sneaker devotion to a whole new level. Directed by Ariel Fisher of Tuff Contender, the All for Kicks campaign brought to life the hyperreal moments that prove sneakerheads will do the wildest things for their kicks, from licking the soles of a brand new pair, sniffing the sole inserts, or going to extreme measures to avoid a crease or scuff. Along with video content, we also worked with photographer, Ben Rayner to help capture sneakerhead influencers in the most fun and candid way.