For Intel's Consumer Refresh Campaign to upgrade your PC we wanted to connect with a larger audience than just the typical PC buyers. We came up with a mini artist series idea where we paired influential content creator Yung Jake and our TV celeb LeBron James to demonstrate how a new laptop can help “Power Creativity.”

We captured the process of Yung Jake using between 3-5,000 emoji's to create LeBron's face, followed by a time lapse of the entire portrait. The content lived online and across all social channels.